Julie Comstock
Julie Comstock
UX Writer / Copywriter
 

Aetna Medicare Solutions

Seniors fight a lot of stereotypes. Not only does it make them mad, but it can actually hurt their health. Aetna needed to connect with seniors in a sincere way that broke through the stereotypes pushed at them.


 
 

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Happy

Noah Kelly surfer

body stronger than ever
mind sharp as a tack
spirit adventurous

At 69, Noah enjoys paddling out to catch the next wave. With a network of support, you too can start living a healthier, more active, more engaging life.

 
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Television

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Nothin special about paddle boarding

Open on a woman carrying her paddle board to the water as she gets ready to paddle out.

VO: There’s nothing special about paddle boarding at age 75. It doesn’t mean you found the fountain of youth or a magic healing potion. It means you’re healthy. Body, mind and spirit. And, that’s the way it should be.

ANNCR: Aetna Medicare Solutions. A total approach to health and wellness.

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Nothing special about basketball

Open on a senior man in a wheelchair and his granddaughter playing basketball on an outdoor court.

VO: There’s nothing special about getting back on the court after a hip replacement. It doesn’t mean you’re a man of steel or have super-healing powers. It means you are healthy. Body, mind and spirit. And, that’s the way it should be.

ANNCR: Aetna Medicare Solutions. A total approach to health and wellness.

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Nothing special about yoga

Open on a woman in an outdoor yoga class. We see her smile as she moves into warrior pose.

VO: There’s nothing special about holding Warrior pose at age 68. It doesn’t mean you have super-strength, exceptional genetics or amazing luck. It means you are healthy. Body, mind and spirit. And, that’s the way it should be.

ANNCR: Aetna Medicare Solutions. A total approach to health and wellness.

 
 
 
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