A modern rebrand for Utah's largest community bank, emphasized with Altatude
Strong use of color, typography, design and messaging strengthened Altabank's new brand position — exceptional customer service paired with deep resources — as the best option for small business owners.
the cast
Creative Director, Scott Sorenson
Client Partner, Kylie Kulack
Stratgist, Molly O’neill
Producer, Amanda Punzlan
Designer, Jordan Chung-Hoon
Copywriter, Julie Comstock
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