A campaign to show how a new health plan could alleviate pain points
The merging of healthcare companies is often met with resistance, worry, and frustration. Using a human-touch and relatable copy, this disarming campaign introduced members to the new benefits they would gain.
the cast
Executive Creative Director, Anna Levikova
Strategist, Mark Farr
Creative Director, Art, Eric Comstock
Creative Director, Copy, John Kinkead
Copywriter, Julie Comstock
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