A strategy to welcome visitors back to a socially distant world
Transitioning from lockdown to reopening, this campaign emphasized Utah's unique offerings for safer travel. The state’s remote, open spaces allowed for social distancing and fresh air circulation while enabling travelers to reconnect with the healing power of nature.
the cast
Creative Director, Scott Sorenson
Associate Creative Director/Copy, Julie Comstock
Client Partner, Kylie Kullack
Producer, Colin Greenberg
Strategist, Lee Banov, Molly O'Neill
Art Director, Michael Dehaan
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