A campaign to welcome visitors back to a socially distant world
Transitioning from lockdown to reopening, this campaign emphasized Utah's unique offerings for safer travel. The state’s remote, open spaces allowed for social distancing and fresh air circulation while enabling travelers to reconnect with the healing power of nature.
the cast
Creative Director, Scott Sorenson Client Partner, Kylie Kullack Producer, Colin Greenberg Strategist, Lee Banov, Molly O'Neill Art Director, Michael Dehaan Copywriter, Julie Comstock